Six Ways the Internet Steals Sales From You

The following article was written by author, publisher and entrepreneur, Michael Dalton Johnson

Work eight hours a day. That’s it. The rest of the day is yours.

You can get a lot done in eight hours. In fact, eight hours is an eternity. If you don’t believe this, fly coach for eight hours seated next to a crying infant. You’ll get a keen understanding of just how long eight hours can be.

Consider the time you devote to productive work as your “Golden Eight”—golden because time is money, especially in sales.

Working a solid, focused eight hours is difficult. Every day time bandits knock on your door. Members of this mob include personal phone calls and texting, bull sessions with coworkers, checking personal e-mail, looking for lost things (highly productive people have clean and well organized desks), personal errands, long breaks, and longer lunches. The list goes on.

It all adds up. Research shows that, on average, salespeople waste two hours a day. This works out to a startling three months a year! How much can you sell in three months?

You’ll give yourself a raise when you send these six Internet time bandits packing.

Time is money. By far the biggest time bandit is the Internet. While the web is indispensable for business, communication, education, and research, it is also highly addictive. Like most addictions, it devours your precious time, energy, and productivity and, by extension, your income.

Take it from a recovering Internet addict. If you are serious about increasing your productivity, avoid these six Internet time bandits:

1. Social networking: Sure it’s fun to share photos and news with friends and family, but it also diminishes your productivity. Do it after hours.

2. Online videos: That hilarious video of the cute kitten playing Ping-Pong is a must see, but not during the time you’ve devoted to work.

3. News and blogs: Offering lively writing, lots of photos, and tempting links to other sites and news items, these are powerfully addictive. Stay off of them during work.

4. Shopping: The Internet is open 24 hours a day. Shop before or after work hours.

5. Surfing the web: There’s a lot out there to see. It’s interesting and entertaining but a pointless drain on your precious time.

6. All that other stuff: Online games, auctions, adult sites, chat rooms, job sites, dating sites, and vacation and travel sites are all major workplace no-nos.

Become very aware of time. Use it as a success tool. Each morning take a few moments to write down what you want to accomplish that day. This does not have to be an hour-by-hour work plan.

It can simply state the work activities, which give you the highest return on your time. Allow yourself a little flexibility, and follow your plan.

This will get you on your way to greater productivity. You’ll enjoy the feeling of knowing that you’ve put in an honest and productive eight hours. You’ll look forward with greater appreciation to the sixteen hours left for rest, relaxation, friends, family, and maybe a little time on the Internet.

I know one entrepreneur who actually has an alarm clock on his desk. After eight hours of productive work the alarm clock goes off and he goes home. While keeping an alarm clock on your desk to remind you of the value of time, may seem a bit extreme (and probably is not necessary for most people,) it is a very strong reminder that you have eight hours to accomplish that day’s goals. As time ticks down, your production goes up.

Don’t work more than eight hours and you will still get a lot done. But you must remember to avoid the Internet time bandits. Stay focused.

Excerpted from Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success, McGraw Hill.

Eliminate Copier Waste

It’s a common problem that most business face: Waste associated with the use of a printer or multi function copier. In the typical American workplace, more is being wasted than we even realize, often times. The following information was gathered recently regarding typical workplace consumption:

  • If you’re like the average worker in the United States, you print about 10,000 pages a year. Of that, an estimated 1,410 pages are wasted.
  • You, together with every other employee in the United States, use up 8 million tons (7 million metric tons) of office paper each year, or the equivalent of 178 million trees. Less than half of that is recycled.
  • To produce just 1 ton (0.9 metric tons) of office paper requires the same amount of energy it takes to power the average home for 10 months.
  • More than 350 million ink cartridges are discarded in landfills each year. Each cartridge can take up to 450 years to decompose.

[Sources: EPA, Reuters, UC Davis]

Fortunately, there are solutions that can aide in curbing the amount of waste that takes place in our offices, helping eliminate landfill build up and ultimately have a positive effect on a company’s bottom line.

Call today to speak with a WJ Office expert in our Printeq department, and learn how you may be able to save money and cut down on unnecessary waste.

The Beauty of the MFP

So, I made a cold call to a medical practice this morning…..”Hi Jim, my name is Aaron Petersen with WJ Office. I am calling to see if you might have a moment to discuss your printer and copier network at your practice with me and to see if we can get together to look at some of our time/money saving products and services”. “Thank you for calling Aaron, I did actually read the email you sent me the other week and I am glad you followed up. I don’t think that we have a need right now. We have two [enter name brand here] printers and a desk top scanner and that is working just fine. You see we, like most people, are trying to go paperless and we are almost there, and we only use the printer when absolutely necessary”.

A whole slew of questions came to mind here and a pain point came out as we were talking! ”Aaron, Come to think of it though, I would like to be able to receive faxes to a folder or email. This would help reduce paper as well. Maybe we should make time to sit down for a moment and review what I have and see if you can help me out there and maybe see some better ways of handling our information”.

Now, Jim and I haven’t had our meeting yet, but it occurred to me that a simple MFP offers so many solutions to the business world. We all know they are not just copiers anymore but I think we have a tendency to overlook the day to day value they bring. Copying, scanning, faxing, and printing, affect our daily lives at work in such a way that if you don’t have one, it is my opinion that you are working much harder on many tasks than you need to be and while the traditional function of a copier or printer was to print, print, print, now days they can save, save, save.

Take this scenario for instance, Company “X” just sent you a document that you need to sign (and they don’t accept digital signatures J). First you have to print it out, then you have to sign it, and then you have to send it back somehow. If you just have a printer, your process is going to be…..print it out in one area, sign it somewhere, then go either scan it to email and send out an email, or if you don’t’ have a scanner (shame) then you have to go over to the fax machine and hope you don’t have to resend it. With an MFP, you read the document digitally, print it to the MFP, sign it on top of the MFP, and email of fax it from the MFP. SIMPLE. Saves time. Save money, and makes you more productive. Take scenario number two, In Jim’s case mentioned above, he wants to receive faxes for his practice and only print them out when he wants. With an MFP, a simple fax to folder protocol can be set up and now his paperless initiative has become a reality.

Bottom line……….there are a pletethora (cool word – made up) of time saving and money saving opportunities to be had with a good MFP. Spend the money, take the tax deduction, and get more productive!


Aaron Petersen is an account manager and specializes in Savin/Ricoh multi-fuction copiers.